P&O Cruises
Director: Torben Kjelstrup @ Arts&SciencesFjordboards
We wanted to bring the fjords to London. But they’re far too vast and magnificent to fit on one billboard. So we used every billboard on the street, and then some. Together they showed the fjords at life size, right in the middle of the city.
GlowGos
P&O Cruises’ logo is a sun, and nothing says holiday quite like the sun. So we swapped one for the other. A simple campaign where every sunset and sunrise was our logo.
P&OC X Pride of Britain
Pride of Britain celebrates ordinary people doing extraordinary things. So we got the whole ship to join in. In our idents, the towels, foghorns and teacups on board celebrated the winners.
Director: Tobias Fouracre @ PartizanFar Away Shirt
Every football team has a home shirt and an away shirt. To mark P&O Cruises’ sponsorship of Southampton FC, we added a third. The Far Away shirt, a kit inspired by holidays. Sadly it never made it onto the pitch. Just before the launch, another holiday company released something remarkably similar. We’re still not sure how that happened.